First things first, how well do we fit?
A few conversations will tell.
does not come to you.
You go to it.
Whether clients know it or not, clients come to us for marketing therapy, because something is too hard, or not working.
You'll find help in developing your 'Why',
marketing objective and strategy
without the layers of a traditional agency.
We can discuss many examples when we meet.
While Leonard Joseph’s foundation is photography advancing narrative, every client in our history had a marketing objective to address:
product, price, place or promotion.
Here are the steps, the process.
Phase I — Diagnosis
Soak-Up Document — A series of taped-question-and-answer sessions to define your awareness, belief and action needs. Your strategy will be based on: the Market Situation, Consumer Belief, Target Audience, Marketing Objective, Advertising Objective, Key Benefit, Major Problem Areas, Tone, Take-Away, Strategy, and Budget.
Phase II — Strategy and Budget
Concepts, copy platforms, creative strategies and budgets.
Phase III — Execution
Monitor and Control.
Leonard Joseph viewing a painting by his son at Bo Joseph's one-man show,
Sears Peyton Gallery, New York.