Promotion through Attraction
Most clients hire us at time of need.
Curiously, the most gainful relationships have been with clients who had no idea they had a problem.
If there is a fit, your needs will be addressed in three steps with the goal, "Kill the competition."
Success does not come to you.
You go to it.
Whether they know it or not, clients come to us for marketing therapy
— help in developing their 'Why', marketing objective and strategy without the layers of a traditional agency.
While Leonard Joseph’s main focus is photography — every client in our history had a marketing objective to address: Product, price, place or promotion.
Phase I — Diagnosis
Soak-Up Document — A series of taped-question-and-answer sessions to define your awareness, belief and action needs. Your strategy will be based on: the Market Situation, Consumer Belief, Target Audience, Marketing Objective, Advertising Objective, Key Benefit, Major Problem Areas, Tone, Take-Away, Strategy, and Budget.
Phase II — Strategy and Budget
Concepts, copy platforms, creative strategies and budgets.
Phase III — Execution
Writing, photography, design, media, printing and execution of your strategy.
Leonard Joseph viewing a painting by his son at Bo Joseph's one-man show
Sears Peyton Gallery, New York.