First things first
How well do we fit?
A few conversations will tell.
It generally works like this.
If you're serious, have some feistiness,
are above average and under appreciated,
we're off to a good start.
Winning is a great feeling.
Content Is King
A bit of free advice —
The first thing media affords you is the opportunity
to demonstrate you have
nothing of interest, or of value to say.
( Don't worry. )
Waking up your audience,
developing a distinct
point of view ( your voice/brand )
and constructing an exciting, engaging
visual narrative is what we will do.
Doing the work artfully has always
served our clients well,
even in the age of digital media.
Much of digital media
is simply managing what has
always been called, "traffic".
does not come to you.
You go to it.
Whether clients know it or not
in the beginning,
clients come to us for marketing therapy, because something is too hard, or not working.
While Leonard Joseph’s foundation is photography advancing narrative, every client in our history had a marketing objective to address:
product, price, place or promotion.
Some clients say we are difficult.
It is difficult. Then, they come back,
sometimes for years and years.
The work is also rewarding,
especially when together we
clobber the competition.
Here are the results
others have experienced.
A new multimillion dollar intramural facility for your university
New patients for your clinic
Clean drinking water for your city
45 countries know you work in 45 countries
The largest reader response to a single
ad in Peterson Publications history.
Gaining from #12 to #3 in market share
in five years
The Wall Street Journal is reading all about you
Your billboards paying for themselves in 15 minutes
Women shopping "just for the welding"
People not only reading your billboards, people writing about them and talking about them
on the news
Maybe your campaign will generate $300,000 in free publicity as well
Your new sales rep speaking Japanese
Dow Jones looking you up
You becoming mayor
4,000 people a day visit your website
400 people likinging your new video
before it hits Social Media
Moving from operations and sales
(hunting and gathering)
to planting and harvesting (marketing)
Things getting easier
No more embarrassing yourself
Growing market share
Becoming believed for imagination and vision
Leonard Joseph viewing a painting by his son at Bo Joseph's one-man show,
Sears Peyton Gallery, New York.