First things first
How well do we fit?
A few conversations will tell.
It generally works like this.
If you're serious, have some feistiness,
are above average and under appreciated,
we're off to a good start. Turning things
around is a great feeling.
Some clients say we are difficult. It is
difficult. Then, they come back, sometimes
for years and years. The work is also
rewarding, especially when together we
clobber the competition.
Content Is King
A bit of free advice — The first thing
media affords you is the opportunity
to demonstrate you have nothing of
interest, or of value to say. Ouch!
Don't worry. Everything starts with a
marketing based concept.
Waking up your audience, with a distinct
point of view ( your voice/brand ) and engaging
visual narrative is what we will do.
Doing the work artfully has served clients
well, even in the age of digital media.
Much of digital media is simply managing
what has always been called, "traffic".
Leonard Joseph
Success
does not come to you.
You go to it.
Essentially clients come to us for marketing therapy. Something is too hard, or not working.
While our foundation is photography advancing narrative, every client has a marketing objective
to address: product, price, place or promotion.
Here are the results of others
A new multimillion dollar intramural facility
for your university
New patients for your clinic
Clean drinking water for your city
45 countries know you work in 45 countries
The largest reader response to a single
ad in Peterson Publications history.
Gaining from #12 to #3 in market share
in five years
The Wall Street Journal is reading all about you
Your billboards paying for themselves
in 15 minutes
Women shopping "just for the welding"
People not only reading your billboards, people writing about them and talking
about them on the news
Maybe your campaign will generate
$300,000 in free publicity as well
Your new sales rep speaking Japanese,
Portuguese, Spanish or Russian.
Dow Jones looking you up
You're elected Mayor by the largest
margin since WWII.
4,000 people a day visit your website
400 people liking your new video before
it hits Social Media
Moving from an operations and sales organization (hunting and gathering)
to planting and harvesting (marketing)
Things getting easier
No more embarrassing yourself
Growing market share
Becoming noticed, believed and remembered
Patricia Prather
Leonard Joseph viewing a painting by his son at Bo Joseph's one-man show,
Sears Peyton Gallery, New York.